Introduction to Advocacy
Trainer Elizabeth Oxborrow-Cowan FARA
Training will be delivered over two consecutive days:
7th and 9th March 2023 between 9.30am-12.30pm
Advocacy in the workplace is an increasingly important subject. This course introduces attendees to core approaches for defining the purpose of advocacy work and planning how to implement it. The course will introduce you to the following areas:
Defining what is advocacy
Objectives: defining what you want to achieve
Building your advocacy strategy – stakeholders, messages
Planning your advocacy work
Dealing with people
Tips and tricks
This training course includes handouts and there will be numerous tools and case studies to consolidate your learning. You will be invited to identify an opportunity for advocacy within your own context and work on developing a message and approach during the workshop.
This course is suitable for people who are new to advocacy and wish to learn core concepts and tools for undertaking simple advocacy work. Whilst it is based around advocacy for archives it will be suitable for anyone in the cultural and heritage sectors.
Learning outcomes
Understanding what is advocacy
Developing the skills to define advocacy objectives
Developing the skills to undertake effective stakeholder analysis
Understanding the types of barriers to advocacy and how to assess their potential impact
Understanding how to build a message
Understanding the basics of planning an advocacy campaign
The learning outcomes map to the following areas of ARA’s competency framework;
undertaking marketing, advocacy and outreach activities to reach new communities, inform employers and other stakeholders;
developing self and others
About our trainer: Elizabeth Oxborrow-Cowan FARA is a highly experienced senior professional archivist and qualified management consultant with extensive experience across all elements of the UK archive sector. Elizabeth brings her experience in the development of high-level strategy and advocacy for the archives sector into an accessible learning programme for those looking to develop their advocacy skills.
Booking and delegate fee: £80 for ARA members. £120 non-members
Please book your place on Eventbrite here before Friday 3rd March 2023.